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Actor Theo James – the face of the new fragrance Boss The Scent – was at The Dubai Mall, Fashion Lounge last week, during a signing event to promote it’s launch.

The event started with a BTS video of the making of the advert of The Scent on an AV, followed by a speech by the man behind the perfume.

We were not allowed to take any videos or pictures of Theo James. So, this is all the footage I can share with you.

What followed was an interview with the actor by Will – the Scientist and Perfumer who is partially responsible for inventing the perfume.



Watch Theo James talk to Dubai!:



Watch the man behind the perfume talk about what went into ‘The Scent’ – the latest fragrance for men, by Hugo Boss:



Boss The Scent Eau de Toilette is available at Areej and Wojooh stores in Dubai.

AED295 for 50ml, AED395 for 100ml and AED545 for 200ml



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