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Gap knows how to make it’s patrons satisfied – with a decent deal and owing to charitable causes.

At an event entitled, ‘Recycle your Blues’ held last week for media and VIP guests, Gap launched the said campaign with an in-store event hosted at the Mall of the Emirates.

In celebration of the denim heritage and in line with Gap’s philosophy of contributing to the community, the brand invited customers (you can still go until 29th of September, 2015) to give their old pair of denim to any Gap participating stores, in exchange for vouchers worth AED 100 for adults and AED 50 for kids, to be redeemed against purchase of any new Gap 1969 denim jeans.

The initiative encourages customers to donate their old pair of denim, which will be later converted into art pieces to raise funds through an auction, with proceeds given for a good cause.

Check out the images from the event and influential bloggers of the city in attendance:

The Gap FW 2015 collection is also in stores now. Take a look at some of the styles trending at the store. This video reporter has her eye on the ‘Girlfriend denim!’

109390 - Navy Skinny Crop Trouser - -ú34.95 - 27th July 109504 - BlueBlack True resolution skinny with destruction - -ú49.95 - 31 Aug 110059 - Grey denim tencel tunic shirt - -ú39.95 - 27 July 110059 - Indigo wash denim tencel tunic shirt - -ú39.95 - 27 July 110123 - Dark wash denim shirt dress - -ú44.95 - 31 Aug 112329 - Slim crop trousers - -ú34.95 - 27 July 113337 - Deep green True resolution skinny - -ú44.95 - 27 July 113366 - Light distressed GF jeans - -ú49.95 - 27 July 113528 - Orange flower pattern skirt - -ú34.95 - 27 July 517750 - Merino crew neck jumper - -ú39.95 -31 Aug 517920 - Oversized tie waist cardigan - -ú34.95 - 31 Aug 529074 - Contrast cable knit jumper - -ú34.95 - 31 Aug 530878 - Navy knitted rib waist dress - -ú44.95 - 31 Aug 531373 - Zip ponte black leggings - -ú29.95 - 27 July 534147 - Bronze Mary Jane Ballet - -ú34.95 - 27th July 534147 - Mary Jane Ballet pump in Red Snake - -ú34.95 - 27 July 534262 - Khaki hybrid soft trousers - -ú34.95 - 27 July

Gap is located at Mall of the Emirates and Dubai Mall.

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