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Maserati teams up with Ermenegildo Zegna

shwetadembla April 15, 2015
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Auto brand Maserati teamed up with fashion designer Ermenegildo Zegna to celebrate the Maserati Quattroporte Zegna Limited Edition.

Ermenegildo Zegna and Maserati hosted an exclusive launch event at the Four Seasons Resort in Dubai, where they were joined by select regional clients and VIP guests. The event was the third in a series of four celebratory events starting with Shanghai in July and in New York in September. The final launch event will take place in Milan later this year.

As part of the celebration in Dubai, Mr. Ermenegildo Zegna, CEO of the Ermenegildo Zegna Group, and Mr. Harald J. Wester, CEO of Maserati, were joined by over 500 guests to honour the partnership between the two brands. The launch of the Maserati Quattroporte Zegna Limited Edition is a result of a three-year partnership agreement signed between Sergio Marchionne, CEO of Fiat Group, and Gildo Zegna, CEO of Ermenegildo Zegna Group in 2013.

The Maserati Quattroporte Limited Edition by Ermenegildo Zegna has been produced in a limited run of 100 sedans. Clients will benefit from a collection of accessories by Zegna, especially designed for each Maserati. Maserati also confirmed the launch of a new Ermenegildo Zegna interior package, which will be available as an option for the Quattroporte and Ghibli from end of 2015.

Watch the video that covered the event at the Four Seasons Resort Dubai:

The exterior of the car is finished in Platinum Silk, a colour developed exclusively for this Limited Edition. The interior cabin is finished in brand new, warm and classical “Moka” colors – a modern Testa di Moro dark brown and “Greige”, a fusion of light grey and sabbia, inspired by the fabrics of the Zegna menswear collections.

Raw materials, such as fine-grain calf leather and ZegnaSilk, were selected in the creation and fabrication of each element in the 19-piece collection. The offering includes travel bags (Weekender, Carry-all, Garment Bag, and Trolley) leather, textile and metal accessories as well as a bolt of the same ZegnaSilk herringbone fabric used in the interior of the car.

For more information on Maserati, please visit Al Tayer Motors in Dubai.