Every time I pass by the Lipsy store at the Dubai mall, it makes me want to go in and check out the latest collection. Because I know it is relatively accessible in terms of price point and and in touch with the female consumer.
Lipsy boasts a range of fabulous dresses, tops and skirts. It is the ‘girliest store’ you can visit, and I mean that in a good way!
Lipsy’s Spring Summer 2015 collection is all about floral prints, statement stripes, bonded fabrics overlaid with grid detailing and frills of lace on their tops and dresses.
The colors range from electric blue to corals to muted tones. So, we have a few styles that Lipsy wants you to know about this season:
This trend is designed with the city girl in mind, drawing inspiration from the dynamic world of the style blogger. The cutting edge design techniques are for the girl that loves to stay ahead of the fash pack. The statement colour palette is bold with orange and electric blue flashes complemented by statement stripes
Eden is the perfect day to night look for SS15. A soft color wheel along with textured lace creates a product perfect for festivals, parties and days out. Daywear has a relaxed, bohemian feel while nightwear features tone on tone artworks and applique lace techniques on classic Bodycon shapes.
Butterfly Sorbet uses a feminine palette perfect for weddings, proms and summer balls, with key colors of pale yellow, mint, coral and navy. With ladylike floral prints, textured fabrics, lace contrast with modern laser cutting and mesh panelling.
This structured and dynamic trend makes the cut and detail of the product the fashion focus. Taking inspiration from the resort shows of SS15, the directional design techniques include tipping, solid and sheer fabrication finished with exposed zip detailing. The colour palette incorporates graphic monochrome stripes with complements of coral and navy hues.
Introducing florals in a fresh new way. The staple print has been reworked in darker tones, reflecting the hues of the SS15 catwalk shows. The brand new print is overlaid with delicate lace, solid and sheer striping as well as a harder edge grid fabrication to give the wardrobe staple an exciting new update for the new year.
The utility and military trends derived from the runway shows of Nicole Miller, Roland Mouret and the ever-pioneering Balmain make up this show-stopping style. Signature uniform khaki is highlighted with shots of colour and tropical print florals. This updated trend looks to a sportier and edgier feel with updated fabrics and fresh silhouettes.
Lipsy is located at the 1st level, The Dubai Mall, next to TopShop.