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If this past week at #MFW ( Milan Fashion Week) is anything to go by, 70s styles make a return and Koton embraces this trend seeing it’s SS 2015 collection.

Simple shapes of maxi dresses, tunic tops, wide leg trousers, a line skirts and capri pants are found in a colour palette of baby blue, white, navy, mustard, caramel and orange with florals, paisley print and stripes.

Athletic Elegance is another trend of the season. Clean, minimal tailoring teams up with athletic influences such as cuffs, cut aways, lace up and stripes. A monochrome colour scheme with highlights of red, salmon and blue and a hint of print keep this trend sleek.

Everyone’s favourite nautical trend is back in the shape of Modern Sailor – a stylish, seaworthy collection highlighted with buttons, stripes and stitching detail, with minimal styling and clean lines. Blue hues and white dominate, with flashes of print and colour blocks.

The Soft & Pale trend sees a muted colour palette of pale grey, ecru and powder pink with feminine floral prints.

Urban Surfer and Earthy Utility are the high summer stories to refresh your wardrobe mid-season. Earthy Utility is the classic safari look with tones of black, caramel, khaki, white and the region’s favourite – animal print. Bright colours are celebrated in the Urban Surfer theme, with clean modern lines and urban style in pale blues, turquoise, green, lemon and orange with clashing prints, colourful stripes and exotic florals.

Kotton Womenswear SS 2015:

Four main trends dominate Koton’s SS15 collection for men.

  1. California Beach is a powerful floral theme, with on-trend pastels, bold prints and bright colours.
  2. Jungle-themed story Safari Utility makes use of khaki, camel, and stone colours with key prints.
  3. Urban is inspired by the city with dark bold tones of black, grey and red and strong colour blocks.
  4. Summertime Blues goes hand in hand with the womenswear Modern Sailor theme – with all tones of blue with nautical stripes.

Koton Menswear SS 2015:

Koton Kids SS 2015:

Koton Kids Spring Summer collection pulls inspiration from far and wide – the deserts of Mexico, sailing ships in the sea and the Wild West.

For girls, white gypsy detailed dresses, tunics with pompoms and bohemian blouses are combined with pastel pink trousers. Key colours include indigo, blue, white, khaki and camel on little jeans, denim shorts, sweaters and skirts.

For boys, tropical patterns, animal print and huge leaf designs create a bright and attractive collection with Bermuda shorts, sweatshirts, tees, trousers and vests.

Koton Accessories SS 2015:

Koton is located at the Mall of the Emirates, the Dubai Mall, Dubai Festival City and Deira City Center.