Hush Puppies opened its flagship store at the Dubai Mall last week. It is located on the top most level, diagonally opposite to Payless shoes.
When I think of Hush Puppies, I think, conventional, traditional, comfort and American. A quick look at the store slightly changed my views. Hush Puppies wants to aim at the younger lot and they are doing so by amending their design philosophy a bit. For example, I could possibly walk into a Hush Puppies store and come out with a comfortable yet stylish pair of shoes.
I spoke with Mr. Rob Griffiths, Vice President and General Manager of Hush Puppies EMEA, and Mr. Imteyaz Khan, Fashion and Footwear Division Manager, Jawad Business Group, about what the brand stands for and how they are adapting to social media:
Hush Puppies is located at the top most level at the Dubai Mall next to Clarks.