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Have you guys tried it? I’m in love with NIVEA’s In Shower Body Lotion. No need to fuss about applying cream right after you shower. You can now do it in your shower!

Read on to know what the product is all about.

NBD_12820_In-ShowerLotion_EA

1_WASH

2_APPLY

3_RINSE

4_READY

Annina Ameler, Senior Brand Manager, NIVEA Body & Cremes Beiersdorf Middle East & North Africa, tells us what is so special about the In-Shower Body Lotion by NIVEA.

  1. Tell us what the In Shower Body Lotion is?

Annina Ameler : NIVEA transformed body care with the launch of its In-shower Body Lotion range – a hassle-free way to moisturize while in the shower. The unique water-activated formula is designed to be used after shower gel, leaving skin feeling hydrated and silky soft, even after towel drying. This revolution in body care is a quick and easy way to moisturize in the shower. With 4 easy steps –

  1. Cleanse with shower gel as usual and rinse off
  2. Apply NIVEA In-shower Body Lotion
  3. Rinse off NIVEA In-shower Body Lotion
  4. Dry off and you can get dressed immediately, enjoying cared-for skin

The difference between a normal body lotion, a shower gel and NIVEA In-shower Body Lotion is the composition of the ingredients is different in each product. NIVEA In-shower Body Lotion contains more caring oils and needs to be activated by water so it absorbs immediately into your skin with a non-sticky feeling.

This innovative product can be used by both men and women and is available in the body aisles next to normal body lotions in all leading supermarkets across the GCC.

  1. Does it leave a sticky residue?

Annina Ameler : Research has found that two in five people (43%) either occasionally or never use a body lotion because they don’t have time or don’t like the sticky feeling. The innovative NIVEA In-shower Body Lotion solves this problem by taking the hassle out of moisturizing; there’s no need to wait around for it to dry and no greasy after-feeling. It’s easy to use and as it is applied in the shower and rinsed off – only a smooth skin feeling remains. There is no sticky feeling left on the skin and is perfect for usage in the summer/ humid weather.

  1. What (product) is NIVEA best known for?

Annina Ameler : Our hero product well known world wide is, NIVEA Creme. The blue tin is NIVEA’s universal cream that gives intensive care for hands, feet, elbows, lips and all parts that you want to specifically take care of. Over years, the cream in the blue tin has grown into a wide-ranging brand family that includes such successful product lines as NIVEA Body, NIVEA Face Care, NIVEA Sun, NIVEA MEN, NIVEA Deodorant and NIVEA Hair Care.

  1. Coming back to the In Shower Lotion, do you plan to have it in different fragrances?

Annina Ameler : We actually already have two different products with very different fragrances: one for normal skin with refreshing sea minerals and one for dry skin with nourishing almond oil. We have also recently launched NIVEA Sun IN-SHOWER Refreshing After Sun Lotion. The product is enriched with cucumber extract, it calms the skin and immediately leaves a refreshing, cared-for sensation . The product is perfect to use after the beach or after you finish an outdoor sports.

  1. NIVEA in the UAE is seen as..?

Annina Ameler : In this region and across the world, NIVEA is the number one skin care brand in the world. We stand for skin care, trust, quality and value for money.

We are close to our consumers, offering them compelling, innovative products. An in-depth understanding of consumers is key to our success in every region in which we operate in. Having said that, we are in direct contact with regional consumers and regularly conduct in-depth research.

In addition, NIVEA has more than one million Middle East fans on social media on its NIVEA Middle East and NIVEA Men Middle East pages – with these platforms, we are closer to our consumers and provide our fans with invaluable insights about their personal skin care needs and preferences in the region.

We also reviewed the NIVEA Sun Protect & Refresh Invisible cooling mist. Check it out here.

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NIVEA products are available at most hypermarkets, supermarkets and pharmacies in the UAE.

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