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Straight to the point, no fluffy answers is what Ms. Azza Fahmy’s interview with DIAF was all about.

It was such a pleasure to meet Ms. Fahmy at Bloomingdale’s at The Dubai Mall last week for her collection for designer Matthew Williamson.

I loved the fact that she loved the fact that I run a video blog and that I was to interview her on video. Watch what she has to say about her designs, her inspirations and how she formed her brand from scratch:

The pieces I loved:

Amethyst stones set in silver

Amethyst stones set in silver

The Cuff

The Cuff

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