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Bath & Body works officially debuted it’s newest fragrance to the media yesterday at The Dubai Mall. Called Forever Midnight, part of the Forever Fragrance legacy, the fragrance is inspired by enduring moments in the life of today’s confident, empowered woman.

Midnight is the hour of undeniable chemistry, says the perfumers. The vision of Forever Midnight took a team of three IFF perfumers, Carlos Benaim, Jean Marc Chaillan, and Clemente Gavarry, over two years to execute. A spark pf Plum nectar, Jasmine and Vanilla Orchid is what the fragrance embodies. It is exotic, velvety and has a hit of spice. A rush of Caramel adds a final sensation.

Think night blooming flowers infusing the air and that is what Forever Midnight smells like.


Bath & Body Works is located at level 1, a few meters away from Bloomingdale’s at The Dubai Mall.

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