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Initiative Media Middle East


Established in 2001, Initiative Media Middle East is a performance-led media communications network, solving clients’ business challenges by creating innovative marketing solutions.

Initiative’s comprehensive range of performance-led communications services include media planning and buying, research and insight, digital communications and branded content, along with evaluation and accountability services.

Ramzy Abouchacra – Regional Managing Director, Initiative talked to DIAF about the challenges that the telecomm industry in Dubai faces and more: