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From Evian Bottles designed by the likes of Paul Smith and Christian Lacroix to extremely curious faces, waiting for the event to kick start, Fashion Forward (FFWD) seems to look very promising.

Held at the same premises that hosts the Dubai International Film Festival (DIFF) every year, the Madinat Jumeirah is going to be peppered with the best in fashion in Dubai, we hope. We are anxious to witness a phenomenon in-the-making.

Videos of the designers and more to follow.

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