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The Cure at Dubai Media City


My time at The Cure was a combination of good conversation, relaxation and exfoliation. Allow me to elaborate.

Let’s start with the treatment that I was pampered with, at the said spa. I was the recipient of a body exfoliation treatment that was followed by a very richly-infused-butter cream-and-cocoa massage. After all that exfoliation, it was appreciated. After that, I was reveling in a reflexology massage (which was a little painful at times, but, that is what reflexology is like). Plus, Alena, the Spa Manager at The Cure threw in a complimentary callous foot treatment for me. Thank you Alena!

Back to the body treatment. The exfoliation was done with a combination of coffee and sugar plus, some more secret ingredients. I was hesitant to probe further. That was a much needed scrub. Really, no amount of body scrubs that we use at home match up to a professional treatment.

The massage right after was blissful, as was the foot (reflexology) massage.

The good flowing conversation part was with Alena, Manager at The Cure. Excerpts from the interview:

DIAF: Why is it called The Cure and not a spa?

Alena: If you look up the dictionary, the synonyms for the word ‘cure’ are treatment, remedy, care, correction or restoring of some damaging parts. So, when you come to The Cure, we are fixing you in every way, be it your nails, your face, your body and we also provide you with spiritual care. That’s why we call it The Cure.

DIAF: What are your most popular treatments?

Alena: Well, when we started, we were more like a nail spa, so we did a lot of nail cures and treatments. Now, it’s more body treatments that people come for.Waxing is also very popular in this region and facial treatments.

DIAF: What is the one thing that women ask for as a sort of a plea, ‘please fix this problem for me?’

Alena: A lot of women ask for long-lasting polish on their nails. People here are very busy, so they are not willing to come back, lets say every 5-6 days. That is why gelish is very popular in the market today. Also, people here suffer from dry skin a lot. So, they ask for treatments for dry skin. And, because we are also exposed to the sun so much here, pigmentation is a problem that people complain about.

DIAF: What is your take on social media? Do you consider it important? I ask especially because is it is relatively new in the region.

Alena: Well, we try to focus on our existing clients first, because the best ad is word-of out-mouth. Many people come to The Cure through our existing clients, so they are very important for us, rather than through magazines or vouchers. And you will never see us on a group buying website. It’s not for us. We are really targeting and working with our existing clients and of course, every now and then, we use social media as well, just to be out there too. We realize that we have to have our own Facebook page, we have to be on Twitter because they are modern tools of communicating with our existing clients too. I find that it is in fact easy to communicate with them through these tools. For example, whenever we do a promotion, or deals, or any events, its easier to reach the clients, be it through Facebook, through BBM. Because everybody is high-tech these days, everybody is connected.

To get fixed at The Cure, visit The Cure for more information.