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There are very few things that replace the joy of winning. Well, chocolate Mille-Feuille maybe. Little wonder then that there were so many happy faces rushing out of the Parfois store that recently opened at the Mirdiff City Center in Dubai.

The campaign started a day before the grand opening of the store with face book and sms’es telling Dubai-zens about the free bag giveaway and how to get their hands on it. The first 100 people that came in on time got the bags.

For the uninitiated, (like I was) Parfois is a Portuguese women’s accessories brand created in 1994 by Manuela Medeiros, whose dream was to make exceptional and irresistible fashion accessories, affordable to all women.

Parfois aims to make trendy accessories for women. The brand stocks a wide collection of jewellery, handbags, purses, wallets, watches, sunglasses, belts, scarves, hats, hair accessories and shoes (phew!). With new collections arriving in-store every week, you can be sure that you have a unique piece.

Since its inception almost 2 decades ago, the brand today has over 180 stores worldwide. In the UAE, Parfois makes its presence felt in the Marina Mall in Abu Dhabi, The Dubai Mall and now Mirdiff City Center in Dubai.


Sonia Essaddi, Brand Manager, Parfois, spoke to us about the brand and the campaign:



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1 Comment

  1. Roshan June 25, 2012

    kindly revert back the model no of watch pics published in friday magazine of Gulf News Newspaper.