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Purple is her favorite color. That was re-iterated in our conversation many times. That her designs are minimalistic, timeless pieces, was also part of the information kit provided to us.

What was not known to me however, is that Tyler Alexandra Ellis is the daughter of Perry Ellis, the famous American sportswear designer; also known for his structured Menswear collection. I must have looked somewhat imbecilic for not knowing that. I apologize Tyler if you are reading this.

Anywho, coming to the interview and what a pleasure it was to meet with the extremely friendly Tyler Alexandra. I went for the interview based on sheer instinct, that this would make for a great post, not to mention, add value to Dubai in a Frame. Thank god for good instincts.

Handmade in Paris and Italy, Tyler’s bags are non-fussy, uncomplicated and simply crafted. Tyler stressed on convenience and luxury, two things most style-conscious men and women on-the-go strive to achieve. Her target audience, created.

What caught my attention time and again during the making of the video were the Pinecone clasps, which Tyler hopes will become her signature. “Pincones symbolize eternity”, she informed me. Fascinating.

Tyler’s bags are available at Rivaage, Sunset Mall on Jumeirah Beach Road.

Watch Tyler talk to you about her bags, herself and check out her S/S 2012 collection:

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