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London College of Fashion – Interviews and Info on the Short Courses in Dubai


The London College of Fashion (LCF), one of the most sought after schools in the filed in fashion worldwide, is coming back to Dubai with it’s Short Courses. Their next portfolio of short courses will take place at The Pullman Dubai, Mall of the Emirates between 17-31 May 2012. Watch out here for further details.

They will be running their most popular courses again, and bringing you 7 entirely new courses and a unique ‘one-day’ seminar. Click here for a complete list of what’s being offered.

DIAF spoke with Richard Sorger, one of the Professors at the LCF, U.K. and Ms. Linda Roberts, Business Development Manager at the LCF, U.K.

Email Interview with Mr. Richard Sorger:

DIAF: Working with celebrities in the fashion world usually indicates that you have ‘made it.’ Could you please tell us about some of the celebrities that you have dressed? What was the experience like? Students (of fashion design) will always aspire to dress celebrities. What is your advice to them?

Sorger: I haven’t met any of the celebrities that I’ve dressed. Women such as Courtney Love, Jennifer Lopez, Cindy Crawford, Miley Cyrus, Heidi Klum, and Florence Welch have worn my dresses, but they have either bought them from one of the stores I am stocked in, or their stylists have contacted me directly to borrow a piece for them.

DIAF: Fashion Design as a choice of major seems to have gained significant popularity over the years. Do you think that supply will soon exceed demand. Sure, there is always room for talent; however, everything has a saturation point. Your advice to students to maybe explore different avenues within the fashion industry, besides a designer?

Sorger: To be honest, I think it’s an already saturated market, but as you say, there is always room for talent. It’s my experience that students who are educated well can use the skills they learn on a fashion design course and transfer them into other areas of fashion with a little or no top up on their education/skills. Students need to be realistic about what they want to do when they graduate- to set up your own label requires lots of time and money with little return for a few years (if at all!). Design assistants often have to work extremely long hours for little pay for many years before they get a dream job. So it is a very tough industry: 99% hard work, 1% glamour.

DIAF: Mr. Sorger, you have been to Dubai. What do you think of the Fashion scenario here?

Sorger: In terms of shopping it’s fantastic! In terms of the fashion scene, I haven’t been invited to enough parties yet!

DIAF: ‘The Fundamentals of Fashion.’ How did that come about? Would you consider writing more books?

Sorger: I was approached through one of the Universities I work for. I’m just finishing the re-write for the second edition which will be available at the end of this year. It’s really exciting to review the work in the book and to refresh and update some of the text and images. I would love to write more books, in fact I have a specific idea for a book that I can’t talk about yet, but it would be more of a coffee table book rather than a textbook.

DIAF: Lastly, besides fashion, what are your other passions / interests?

Sorger: I’m an obsessive collector of superhero comics – in fact, they are the reason I started to draw and design. I have a small garden in London which is a constant work-in-progress and a good way to relax and engage with nature.

DIAF’s questions to Ms. Roberts:

DIAF: Ms. Roberts, what prompted the LCF to make their presence felt in Dubai?

Roberts: We felt there was a lack of opportunity for education on the business side of fashion and with the UAE’s strong retail industry there are a lot of aspects of fashion management that go with that. We initially focused on this particular area because we felt it opportune and we recognized the entrepreneurial spirit of young people in the region. We have since added more creative courses such as styling and design and are looking forward to bringing make-up courses to the region this year.

DIAF: How long has the LCF been in Dubai?

Roberts: We’ve been running short courses in Dubai since May 2010.  We’re soon to return with our 5th installment of Short Courses in the Middle East.

DIAF: What is your personal opinion of the fashion scenario here? Is it comparable to NY, London, Paris, Milan the big four?

Roberts: We’ve had an overwhelming level of interest for our Dubai Short Courses since our pilot programme. The cross section of students has been very interesting with an excellent balance between expats and locals signing up for the various courses on offer. It is encouraging to see such a keen interest in fashion in the Middle East, and due to this increasing demand for skill development we are back in May for another installment.

DIAF: Are the courses that are on offer here the same as LCF in London?

Roberts: The courses are very similar to our most successful London courses and are delivered by practicing London fashion industry professionals. We do, however, tailor the content so it’s relevant to students who are interested in fashion in Dubai and the GEC region.

DIAF: Who should students get in touch with if they wanted to take courses in LCF in Dubai?

Roberts: [email protected] or www.fashion.arts.ac.uk/middle-east or +971 (50) 728 0905.

DIAF: When does the next batch of courses in Dubai begin?

Roberts: We’ll return to the Middle East in May 2012.

For more information and up-to-date schedules of the short courses offered by the LCF in Dubai, please click here



  1. Onesie April 3, 2012

    I savour, lead to I found exactly what I was looking for. You’ve ended my 4 day long hunt! God Bless you man. Have a great day. Bye

    1. shwetadembla July 3, 2012

      You are so welcome! 🙂