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The Adidas Spring / Summer twenty twelve collection was showcased at my current favorite spot, the Voda Bar at Zabeel Saray, Palm Jumeirah last week. I met with DJ Danny Neville who is the Brand Ambassador for Adidas in the UAE. He spoke to DIAF about Adidas, his contribution to it and why he feels little or no pressure as an endorser of the brand. He says, “We are naturally the way we are, we naturally wear Adidas.” Watch the A/V:

The pictures are taken by the super fabulously talented, Kenneth Sagar of Kenneth Sagar Photography. Please do check his work out!