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BurJuman’s Safe & Sound campaign is the largest breast awareness campaign in the region. In an exclusive chat with Sabina Khandwani (Head of PR & Marketing, Bur Juman Mall), who has spearheaded the campaign since 1997, she tells Dubai in a Frame about the rest of the activities that are lined up for the ‘pink month’ at the mall and how we can and should take the concept of ‘early detection’ seriously.

Next Friday, October 28th 2011, is the famous Pink Walkathon. For more information on it, please click here.

Tomorrow, October 21st 2011, is the Pink Survivor Fashion Show which starts at 7:30 pm at the Observatory, opposite the Virgin Megastore in the mall.

Sabina Khandwani talks to DIAF:

I cannot tell you how positive and privileged I feel to have met with two Breast Cancer survivors and women of true resilience. It is my honor to introduce them to you. Thank you Ms. Howaida and Ms. Remy for your contribution to my blog. I truly appreciate it.

Howaida Gorton and Remedios O. Alcazar share their story with you:



  1. Neha October 31, 2011

    It is a pleasure and honor knowing Sabina,her commitment to the cause is beyond words.. am proud to be a supporter

    1. shwetadembla October 31, 2011

      Hi Neha,
      I couldn’t agree with you more. It was an absolute pleasure for me to meet her as well. I hope that you continue to enjoy the contents on Dubai in a Frame. Best Wishes, Shweta