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It’s pretty hard to miss if you are in the city. Posters of a giant yellow apple with ‘New York New York’ written over it.

Bloomingdale’s at the Dubai Mall is trying every way to bring NY to our shores – through an exclusive first look of the New York New York Collection, getting Eva Longoria to launch the A/W ‘11 New York New York campaign at the store and the recently held A/W ’11 New York New York runway show held at the Fashion Catwalk Atrium, Dubai Mall.

Curious to check out how they attempted to bring  the taste of the city to Dubai, I went to check out Chef Alain Gobeil in action. There was a live cooking demo presented to Dubaizens by the Executive Chef, The Address, Dubai Mall. The menu mentioned salmon, caramel braised pineapple tarte, and oh, a grilled New York steak!

Watch the A/V to see the Chef in action and an informal interview with him right after:



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  1. Delna Prakashan October 11, 2011

    Ohh! I wish I was there! I love going to such cooking demonstrations. But glad I could watch it sitting here in Madrid!! Keep it goin 😉 Thanks Shweta for that awesome coverage 🙂

    1. shwetadembla October 12, 2011

      You are soo kind Delna. Thank you for encouraging me time and again! 🙂