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More and more Dubaizens are realizing the power of nurturing local, emerging talent. Si Fashion Galerie in Jumeirah, is one such establishment. Owned by the R. V. S group, the Galerie organized a competition for young designers that started on the 25th of May, 2011 and ran until the 31st of July 2011. The winner of the competition will be unveiled at a ceremony at the Fashion Galerie on the 14th of September 2011.

To me, this did seem like an earnest effort to promote the local, ambitious designer. Easy access to media, buyers, investors and other established designers, I would imagine, is a dream come true for anyone starting out.

Dubai in a Frame met with three of the eighteen contestants that took part in the competition – Sheena Jennifer James, Varun Mohan and Shelfred Surdilla. The one thing that I noticed was common among all of them was they all want to persuade the Arab clientele in the city.

Watch them speak about their designs and their story:

Also, watch what Mr. Rajesh Sajnani, Founder of Si Fashion Galerie, has to say about what motivated him to start the Galerie:




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